What can you stop doing? What are you doing now that's part of the routine that may be near pointless and deliver zero meaningful returns for the time and effort?
Steve Hart
52 posts
When it comes books to help you find your way as a station manager or broadcaster, the field is wide open. However, there are two or three I have come to rely on – because we […]
Most hobby and community broadcasters can’t hope to match the marketing spend of corporate stations. But that doesn’t mean you can’t advertise and promote your station. As a low-budget broadcaster your musical output may be just […]
The UK’s Community Media Association has launched a Community Radio small-scale DAB Survey to better understand the challenges and potential barriers for community radio stations to get onto small-scale DAB multiplexes. The CMA says, based on […]
Superadio Network is offering a commercial free download of “Radio Bassment” for airing this New Years Eve. Hosted by DJ E-Rock along with co-host Diana Michelle Radio Bassment New Years 2022 is a two-hour hit driven […]
The most recent Share of Ear® study from Edison Research finds that 12% of all AM/FM radio listening is via streaming, while 88% of listening is done to a traditional, over-the-air radio signal.AM/FM radio content in the U.S. is now […]
In my opinion the best thing any radio station can do is to give its listeners a voice on air with a talkback show. It’s the equivalent of the local paper’s letters page, except you get […]
When presenters aren't on air you'll likely fall back to a curated playlist of tracks you expect your listeners to enjoy – ideally you have selected 'sticky' tracks.
Writing the script for a radio commercial seems an easy thing to do. Mention the name of the company, the thing they want to promote, add a catchphrase or slogan, and end with a contact phone […]
By Steve Hart I watched a very interesting documentary on Aljazeera TV last week (see below) about pirate broadcasters Radio Caroline and The Voice of Peace. While Caroline – launched in the 1960s – promotes LA […]
During the past few months plenty of digital stations have ceased broadcasting. The owners still have the energy and enthusiasm for radio; but some have seen much lower advertising support, and for others house-hold income has […]
These are strange times for many of us. A virus has led to many people having to self-isolate, to remain indoors and not go to work. Or go anywhere! Putting to one side the financial worries […]
If your stream is not HTTPS by now then you are on the back foot. You need to upgrade to a secure stream right away and then let every service that uses your old (http) stream that you have a new secure one (https://).
You are a local broadcaster – embrace it Digital broadcasters are in the perfect position to adopt the hyper-local approach to their operation and become a station that reflects their local community. Part of the mix […]